Jon Sheaff and Associates

The past two years have been momentous for Jon Sheaff & Associates. Having established the business in 2011, principal Jon Sheaff developed a business plan postulating significant growth in turnover and profit over a five-year period. The practice achieved its turnover target by summer 2017 and has continued to expand rapidly since, with turnover for 2018-19 projected to hit £780,000. The firm specialises in developing strategy for public realm and the expression of strategy through the design and delivery of capital projects for parks and open spaces. In 2016 and 2017, it developed parks and open spaces strategies for the London Boroughs of Barnet and Barking & Dagenham — major pieces of work for boroughs that will experience significant population growth over the next 20 years. Both boroughs need to marshal their green infrastructure resources to meet the challenges that will come with rising populations. But they also need to target these resources to specific needs and to deliver services sustainably. For both, the practice undertook comprehensive assessment of green-space quality and value, and proposed how new delivery approaches might bring about a sea change in service quality. Working with environmental economist Eftec, Jon Sheaff & Associates developed corporate natural capital accounts for both boroughs. These determined the value of the benefits and positive outcomes that green infrastructure can deliver for communities. The accounts suggested that the value of these benefits outstrips the cost of maintaining the assets by a factor in excess of 13-to-one. The analyses provide greenspace managers with a powerful business case for investment in green infrastructure and a tool to identify how best to deploy resources to secure the widest range of outcomes. The firm is now exploring, through projects in Birmingham and London, how green infrastructure services might support public health and how these sectors might work together to secure health outcomes in respect of coronary heart disease, type II diabetes and depression. Jon Sheaff & Associates has a strong record of developing major projects. Its work with the London Borough of Hackney, Vision Redbridge, Milton Keynes Parks Trust and The Royal Parks has brought more than £13m in external funding into green space. But it approaches all projects with the same commitment to excellence. The company is now looking forward to the next phase in its development with a great deal of enthusiasm.

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