The Ergo Deadheader demonstrates innovation and fills a gap in the market for the amateur gardener because deadheading is a task for every gardener, for plentiful and prolonged flowering. This unique and effective tool has been specifically developed to make this important job easier, faster and more comfortable. Endorsed by the RHS, it has been designed to be held by the gardener in a completely new way. With a finger loop to hold it in place on the hand and an ergonomically designed handle to help it nestle in the palm, this clever little pruner has a unique palm-squeeze action to take the strain off the wrist and thumb for more comfortable cutting. The unique “wearable” design brings enhanced comfort, improved control and a rapid cutting action. It has been thoughtfully designed to minimise joint and muscle strain during prolonged use, making it ideal for users with a weaker wrist or grip. It also reduces the strain of repetitive action when deadheading. Burgon & Ball says the Ergo Deadheader sells itself once people are able to use it and see how it fits in the hand. Retailing at less than £10 — firmly in “impulse buy” territory — it presents excellent value for money and enjoys excellent sales. It was the best-selling stock keeping unit on Burgon & Ball’s stand at the RHS Chelsea Flower Show in 2017. The stock for the whole of the six days of the show sold out in just two days. After restocking, again with a week’s worth of stock, it sold out again. The tool is extremely high-quality, as you would expect from an RHS endorsement and a 10-year guarantee. In addition, it is comfortable to use and people take to it instantly, according to Burgon & Ball. It is ideal for professional gardeners and horticultural teams in several large garden centre chains have also specified it for their gardeners to use, welcoming the contribution it can make to reduced repetitive strain injury as a result of pruning or deadheading for extended periods. This ergonomic pruning tool has the added benefit of a seemingly endless appeal to gardeners. Once people try it, they instantly see the benefits. It combines not only a neat and controllable pruner, but it has the added benefit of making cutting easier and less taxing on wrists and hand joints, making it perfect for people who do a lot of gardening. Having enjoyed phenomenal sales since its launch, the Ergo Deadheader has the potential to become a true gardening classic.